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marketing

2014

Data Science Meetup - January 13: Data Science @ Datapop

Data Science Meetup - January 13: Data Science @ Datapop

Data Science @ Datapop: The Marketing Knowledge Graph presented by Dr. Ben Zamanzadeh, CTO at DataPop Today’s eCommerce has evolved into a complex multi-dimensional optimization problem. DataPop’s semantic technology and Marketing Knowledge Graph is used to generate Omni-Channel advertising campaigns. This presentation will review our technology stack, machine learning models, discuss what worked what did not work for us and do a live demo of Marketing Knowledge Graph.