https://datasciencela.github.io/tag/marketing/Recent content in marketing on DataScience.LAHugo -- gohugo.ioen-usDataScience.LA, 2014–2021 · Read-only archive: comments are closed.Tue, 25 Nov 2014 09:47:07 -0800https://datasciencela.github.io/data-science-meetup-january-13-data-science-datapop/Tue, 25 Nov 2014 09:45:53 -0800https://datasciencela.github.io/data-science-meetup-january-13-data-science-datapop/<p><strong>Data Science @ Datapop: The Marketing Knowledge Graph</strong></p> <p><strong>presented by Dr. Ben Zamanzadeh, CTO at <a href="http://www.datapop.com/">DataPop</a></strong></p> <p>Today’s eCommerce has evolved into a complex multi-dimensional optimization problem. DataPop’s semantic technology and Marketing Knowledge Graph is used to generate Omni-Channel advertising campaigns. This presentation will review our technology stack, machine learning models, discuss what worked what did not work for us and do a live demo of Marketing Knowledge Graph.</p>